Making Life Better Together

Make Belfast a city where older people live life to the full

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The Belfast Strategic Partnership’s (BSP) Age-friendly Belfast team has launched a campaign today called ‘Living Life To The Full’.

The campaign aims to demonstrate how older people contribute to society through:

The campaign is a result of research carried out by Age-friendly Belfast in 2013, which found that respect for and inclusion of older people was consistently prioritised as the area that needed most improvement in order for Belfast to become an age-friendly city.

It also found that:

As part of the campaign, advertising can be seen across Belfast on buses, bus stops, billboards, online and on radio to demonstrate how older people contribute to our city.

Elma Greer, Age-friendly Belfast team said: “One of the great success stories is how we are living longer, and over the 10 year period between 2003 and 2013 the number of adults in NI aged 54 and over increased by 22%.

However some of the conversation around these statistics creates a sense of burden and unaffordable costs.

“This campaign aims to provide a balance to this conversation by raising awareness of the many and varied ways in which older people in Belfast contribute to our city. It shows older people in Belfast who are working, volunteering, providing care and taking part in community and family life.”

Butcher Sam Glen, took part in the campaign and said: “It’s a pleasure for me to pass on 45 years of experience and hopefully someone will take over from me someday.”

Also at the campaign launch, Iain De Boys, Chair of the Belfast Local Commissioning Group, encouraged Belfast organisations to sign-up to the Age-friendly Charter – to help make it easier for older people to use services across Belfast. “We feel the charter will support our Living Life to the Full Campaign and I would encourage all organisations to sign up now and help to make Belfast a city were older people live life to the full.”

Further information on the campaign and the Charter is available on:

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Listen to our radio advert here: